4 Ways to Prepare Your Business for Slow Months

by | Jan 18, 2022 | Business, Marketing

Here’s a fact for you today: business is rarely consistent for 12 months straight. 

No matter who you are or what you do, you’re probably going to discover that some months are slower than others. For example, fitness coaches often experience a business boom in January when people make New Year’s resolutions and again in the summer when everyone is getting in shape for bathing suit season, but other times of the year can be more sluggish. 

It’s important to plan ahead for these slower months, so today we’re taking a look at 4 tips to help you make it through and thrive.

Tip #1: Use the Time to Work on Your Business

First off, don’t get discouraged during the slower months. Experiencing peaks and valleys is totally normal and you can use slow periods to your advantage. Try to focus on improving your business and planning ahead for the busier seasons to come. It’s a great time to develop new offerings, improve systems, revamp your website and tackle any other tasks you’ve been putting off when you’re slammed the rest of the year.

Tip #2: Offer Promotions

Running promotions can help boost your revenue when business slows down. Grab your audience’s attention with compelling value-packed bundles, limited-time offers or exclusive products and services. Even if it isn’t the most popular time for your customers to be buying, the right promo will capture their interest and persuade them to purchase. 

Tip #3: Try New Strategies

The slow season is the perfect time to expand your current marketing plan and test-drive new strategies. If you’re usually focused on Facebook and Instagram, try a new platform like Pinterest or YouTube to gain new followers. You might also consider contributing guest blogs or pitching yourself as a guest to podcast hosts to build brand awareness and reach a bigger audience.

Tip #4: Connect with Previous and Current Clients

If it’s not a good time of year to find new business, take some time to reconnect with your previous and current clients. Reach out to them directly to see how they’re doing and offer to help them with any current challenges they’re facing. 

Slow times are a part of doing business, but you can prepare for them and use them to make your business stronger for the busy months to come. Work on your business, offer promotions, try new strategies and connect with previous clients to make the most of this time. 

Need more info about how to run a successful business? Head here now:


What would it mean to you to hit 6-figures without tracking your time, working 40+ hours a week, & being glued to your laptop? Allergic to Hourly™ helps you create a business that fuels your freedom without being stuck charging hourly rates. Fill out your application as soon as possible so we can send you an advanced private training with all the details! The deadline to apply for the next session is at the end of this month.


If you feel stuck in your business but aren’t sure how to get unstuck or what steps to take next, take the Solo to CEO Quiz. We’ll ask you some questions about your business, give you a score, and then give you actionable next steps & resources to help you get unstuck and create momentum. Click here to take the quiz.


In this free training, I show you everything you need to know about the 5 systems your business needs to grow sustainably, how to build on the things you’re already doing in your business, the tools I use to pull in bigger clients with less effort, and how to set your business up to support the life you really want to live. Sign up for the free training here.


If you’ve been thinking about starting your own business as a freelancer, consultant, or service provider, then you know that the hardest part is just getting started. I know there’s so much info out there, it’s hard to know where to start or what to do next. I put this training together to connect the dots for you and help you get started successfully. Sign up for the free training here.

Read the next blog post: How To Organize Your Business without the Overwhelm

Hey, I’m Ari!

Certified business, success, & mindset coach helping online service providers hit consistent $10k+ months without working 10,000 hours a month: allergictohourly.com

Are you just starting out or ready to scale?

Find out what you need to do next to go from freelancer to CEO.