A huge part of running a successful freelance business is selling your services to potential clients. But if you’re anything like a lot of freelancers out there, you hate feeling like you’re “selling” yourself in a tacky, used-car-salesman-esque kind of way.
So, is there a way to pitch your services to clients without feeling like you’re selling out? Absolutely! Here are a few of my favorite tips to keep in mind:
Tip #1: Make It About Them, Not You
As a freelancer pitching your services, your top priority is telling clients how you can solve their problems. That means your pitches should be about them, not you.
While you do need to show off your past experiences to validate your service, most of your time needs to be spent on what you plan to do for your clients. Paint a picture for them about what their situation will look like after signing on with you.
Tip #2: Give Them Something of Value for Free
Giving away something for free is one of the best ways to prove to potential clients you know what you’re talking about. When you can show, not tell them what you can do, you take a lot of pressure off yourself and the selling you need to do.
The giveaway could be any number of things including a free download, blog content, a short e-Book, videos or even a free discovery call where you can have a conversation with potential clients.
Tip #3: Consolidate Your Pitches
Potential clients only want to know what they need to know. If your pitches are long and winding, think about scaling them back.
Focus on the details that matter in terms of the solution they need. When they have the info that matters to them, they’ll be able to clearly see what you can do for them without a hard sell.
Tip #4: Stay Confident
You know you’re capable of doing great work for your clients. Make sure it shows in your attitude when talking to potential clients.
If you’re confident in what you do, your clients will trust your abilities without the need for a big, complicated pitch.
You can sell your services without that awful feeling of selling yourself. If you stay confident, consolidate your pitches, give potential clients real value and make it about solving their problems, you really can’t go wrong! Clients will see the value in your services without needing to hear a hard sell.
Want to learn more about running a successful freelance business?
APPLY TO ALLERGIC TO HOURLY™
What would it mean to you to hit 6-figures without tracking your time, working 40+ hours a week, & being glued to your laptop? Allergic to Hourly™ helps you create a business that fuels your freedom without being stuck charging hourly rates. Fill out your application as soon as possible so we can send you an advanced private training with all the details! The deadline to apply for the next session is at the end of this month.
TAKE THE SOLO TO CEO QUIZ
If you feel stuck in your business but aren’t sure how to get unstuck or what steps to take next, take the Solo to CEO Quiz. We’ll ask you some questions about your business, give you a score, and then give you actionable next steps & resources to help you get unstuck and create momentum. Click here to take the quiz.
FREE TRAINING: 5 SYSTEMS YOU NEED TO GROW YOUR ONLINE SERVICE BUSINESS FREE TRAINING
In this free training, I show you everything you need to know about the 5 systems your business needs to grow sustainably, how to build on the things you’re already doing in your business, the tools I use to pull in bigger clients with less effort, and how to set your business up to support the life you really want to live. Sign up for the free training here.
FREE TRAINING: THE 4 MINDSET BLOCKS KEEPING YOU FROM STARTING YOUR SUCCESSFUL SERVICE BIZ FREE TRAINING
If you’ve been thinking about starting your own business as a freelancer, consultant, or service provider, then you know that the hardest part is just getting started. I know there’s so much info out there, it’s hard to know where to start or what to do next. I put this training together to connect the dots for you and help you get started successfully. Sign up for the free training here.
Read the next blog post: Uncover the Riches in Niches