Feel Like You’re “Selling” Yourself? Here’s How to Flip the Script

by | Oct 15, 2021 | Business, Mindset, Most Popular

A huge part of running a successful freelance business is selling your services to potential clients. But if you’re anything like a lot of freelancers out there, you hate feeling like you’re “selling” yourself in a tacky, used-car-salesman-esque kind of way.

So, is there a way to pitch your services to clients without feeling like you’re selling out? Absolutely! Here are a few of my favorite tips to keep in mind:

Tip #1: Make It About Them, Not You

As a freelancer pitching your services, your top priority is telling clients how you can solve their problems. That means your pitches should be about them, not you. 

While you do need to show off your past experiences to validate your service, most of your time needs to be spent on what you plan to do for your clients. Paint a picture for them about what their situation will look like after signing on with you. 

Tip #2: Give Them Something of Value for Free

Giving away something for free is one of the best ways to prove to potential clients you know what you’re talking about. When you can show, not tell them what you can do, you take a lot of pressure off yourself and the selling you need to do. 

The giveaway could be any number of things including a free download, blog content, a short e-Book, videos or even a free discovery call where you can have a conversation with potential clients. 

Tip #3: Consolidate Your Pitches

Potential clients only want to know what they need to know. If your pitches are long and winding, think about scaling them back. 

Focus on the details that matter in terms of the solution they need. When they have the info that matters to them, they’ll be able to clearly see what you can do for them without a hard sell.

Tip #4: Stay Confident

You know you’re capable of doing great work for your clients. Make sure it shows in your attitude when talking to potential clients. 

If you’re confident in what you do, your clients will trust your abilities without the need for a big, complicated pitch. 

You can sell your services without that awful feeling of selling yourself. If you stay confident, consolidate your pitches, give potential clients real value and make it about solving their problems, you really can’t go wrong! Clients will see the value in your services without needing to hear a hard sell. 

Want to learn more about running a successful freelance business?


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Hey, I’m Ari!

Certified business, success, & mindset coach helping online service providers hit consistent $10k+ months without working 10,000 hours a month: allergictohourly.com

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