Fact: Social media isn’t going anywhere. With over 4 billion people around the globe logging into platforms like Facebook, Twitter and TikTok every day, social media continues to expand and take the world by storm.
Paid advertisements and sponsored posts are becoming more and more prominent on each of these platforms. From boosted content on Facebook to short video ads on Snapchat, you simply can’t escape the ads.
Now the question is … do you need to learn how to run ads on those platforms for your small business?
Yes, absolutely. Learning how to master the art of paid ads on social media can help get your business the attention it needs to grow and thrive. Let’s take a look at how social media ads can help you reach your goals.
Reason #1: Everyone is on Social Media
I already mentioned that there are billions of people who are active on social media. Last year, those users spent an average of 2 hours and 24 minutes per day browsing the social media platforms of their choice. So, what does that mean for your business?
It means that there’s a high probability your target audience is already giving social media a lot of their attention, making it an ideal place to reach them. Once you learn what platforms they’re hanging out on and what kind of content resonates with them the best, you can capitalize on your investment and watch the sales roll in.
Reason #2: It’s an Affordable Advertising Option
Advertising can get expensive. There’s a reason you only see big-name brands advertising on TV during primetime events – because they’re the only ones who can afford to do so. Add in the cost of production and the time spent creating the ads and you’re looking at a heavy investment.
But social ads allow you to advertise on your own budget. Running basic ads on Facebook and Instagram isn’t expensive and they shouldn’t take a long time to create. While a bigger budget will help you reach a wider audience, you can still get the results you’re looking for by spending a few dollars a day.
Reason #3: You Can Get Creative
One of the best things about social media is that it allows your brand to really express itself. Here, you can show off everything from your products to your team members, special events and behind-the-scenes footage. And you get to infuse the same personality into the ads you create.
This means you have an amazing opportunity to capture your audience’s attention and form a strong connection with each and every ad you create.
Social media ads are a great way to connect with your audience and grow your business. They’re far more affordable than traditional forms of advertising and they allow you to get creative.
Need more insight on how you can use social ads to promote your brand? Everything you need to know is right here:
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