Niche or Not? Uncover the Riches in the Niches

by | Oct 28, 2021 | Business, Marketing

FACT: At some point or another, every freelancer hits a plateau in their career and needs to niche. One common reason for the standstill is that they haven’t niched down as a freelancer yet. While there are plenty of clients who will work with a generalist, people who really value knowledge and experience will seek out a specialist to help them solve their problems. 

Think of it this way: If you’re training for a marathon and want a fitness coach to help you get to the finish line, do you choose a trainer who knocks out 10 marathons a year and has a decade of experience coaching runners or, do you pick the trainer who dabbles in cross-fit, cycling and running depending on the client? Picking the experienced marathoner seems like the no-brainer, right? 

Similarly, deciding on a specialty keeps your business in growth mode by providing customers with more targeted services. 

Here are 4 tips to help you select a niche that boosts your earning potential.

Tip #1: Take Stock of What You Love

It’s always easier to go to work when you enjoy what you do. Needless to say, taking stock of what you love is a great place to start narrowing down your niche. 

Make a list of the topics you enjoy the most. Don’t worry about how much you actually know about the topic, how much you think the niche will pay or any other logistics. Just focus on the things that make you happy.

Tip #2: Factor in Your Knowledge

Now, think about the areas in which you’re already knowledgeable. Maybe you have experience working in a certain industry. Maybe you spent a lot of time studying a specific topic in school. Or maybe you’ve dedicated a lot of time to a particular hobby over the years. 

While you definitely don’t have to go into a niche that you’re already familiar with, it can make your job a lot easier and should be something to consider. 

Tip #3: Look at the Market

Next, take your ideas and consider the current marketplace. Some industries are much bigger and more popular than others. 

For example, someone who writes copy for the gaming industry will probably find more opportunities than someone who’s writing about the care of an exotic pet. You might also want to research what types of niches typically make more money. 

Tip #4: Make Your Move

No matter what specialty you decide on, it’s time to put your effort into establishing yourself as an industry expert. 

Focus on finding opportunities in that area to start getting more experience. The more experience you gain now, the better.

Finding a specialty that suits you is a key part of building a business that really thrives. To pick a niche, think about what you love, consider what you already know and conduct some market research. Then, make your move and ditch the generalist approach. 

Want to learn more about running a successful freelance business?


What would it mean to you to hit 6-figures without tracking your time, working 40+ hours a week, & being glued to your laptop? Allergic to Hourly™ helps you create a business that fuels your freedom without being stuck charging hourly rates. Fill out your application as soon as possible so we can send you an advanced private training with all the details! The deadline to apply for the next session is at the end of this month.


If you feel stuck in your business but aren’t sure how to get unstuck or what steps to take next, take the Solo to CEO Quiz. We’ll ask you some questions about your business, give you a score, and then give you actionable next steps & resources to help you get unstuck and create momentum. Click here to take the quiz.


In this free training, I show you everything you need to know about the 5 systems your business needs to grow sustainably, how to build on the things you’re already doing in your business, the tools I use to pull in bigger clients with less effort, and how to set your business up to support the life you really want to live. Sign up for the free training here.


If you’ve been thinking about starting your own business as a freelancer, consultant, or service provider, then you know that the hardest part is just getting started. I know there’s so much info out there, it’s hard to know where to start or what to do next. I put this training together to connect the dots for you and help you get started successfully. Sign up for the free training here.

Read the next blog post: Uncover the Riches in Niches

Hey, I’m Ari!

Certified business, success, & mindset coach helping online service providers hit consistent $10k+ months without working 10,000 hours a month: allergictohourly.com

Are you just starting out or ready to scale?

Find out what you need to do next to go from freelancer to CEO.